Victor Bicycles
1896 Poster Section
About this artwork
This is a promotional lithographic poster for the Overman Wheel Company, featuring elaborate floral borders and stylized figures. It was created at the height of the poster craze in late 19th-century America.
Did you know?
Will H. Bradley was a leading American graphic designer who brought the sophisticated aesthetics of European Art Nouveau to the United States. His work for the Victor Bicycle brand is celebrated for its masterful use of negative space and intricate, organic ornamentation, effectively elevating advertising to the status of fine art during the late 1890s.
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Victor Bicycles
Will Bradley, 1896
