Victor Bicycles
1896 Library of Congress
About this artwork
This is a vintage promotional lithograph poster designed by Will Bradley for the Overman Wheel Company to advertise Victor Bicycles. The design features a stylized silhouette of a woman cycling among stylized flowers, emblematic of the era's graphic design trends.
Did you know?
Will Bradley was a central figure in the American Arts and Crafts movement and is often called the 'Dean of American Designers.' This poster perfectly captures the Art Nouveau aesthetic of the late 19th century, which became immensely popular for its flowing lines and organic forms, mirroring the growing trend of cycling as a liberating activity for women in the 1890s.
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Victor Bicycles
Will Bradley, 1896
