Victor Bicycles
1895 Library of Congress
About this artwork
This is a commercial advertisement poster created by Will Bradley for the Overman Wheel Company, promoting Victor bicycles. The design features a highly stylized, decorative border and graphic silhouettes of cyclists.
Did you know?
Will Bradley was a central figure in American graphic design during the late 19th century, often referred to as the 'Dean of American Designers.' His work was heavily influenced by the Arts and Crafts movement and the posters of Aubrey Beardsley, which helped popularize the Art Nouveau style across the United States. This specific poster for Victor bicycles exemplifies his mastery of flat, bold graphic compositions that revolutionized commercial advertising at the time.
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Victor Bicycles
Will Bradley, 1895