Vache qui rit poster
1926
About this artwork
This poster advertises Gruyère cheese from Fromageries Bel, featuring the iconic red laughing cow character designed by Benjamin Rabier. The bovine figure is depicted in a joyful, open-mouthed laugh, adorned with miniature cheese boxes as earrings.
Did you know?
The iconic Laughing Cow (La Vache qui rit) brand was first created in 1921 by Léon Bel, with its distinctive logo designed by Benjamin Rabier. It's rumored that Rabier's inspiration for the cheerful red cow came from a drawing he made for a meat truck during World War I, playfully nicknamed "La Wachkyrie"—a pun on the German Valkyrie. The brand quickly became a cultural phenomenon, making the laughing cow one of the most recognizable dairy mascots globally.
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Vache qui rit poster
Benjamin Rabier, 1926
